Q. Describe the most common types of jobs you do for your clients.
A. Most of the recent work has been consulting, training, and implementations around content marketing and mobile implementation. I’m coordinating the most significantly disruptive marketing initiative to ever hit the spirits and wine industry and it’s slated to launch in Feb 15. It’s a mobile data play of major importance. Recently, wordpress consulting, email and social technology and media work has been in the forefront.
Q. Describe three recent jobs you’ve completed.
- An exstentive spec doc for a mobile app build that will serve to revolutionize the spirits marketing space.
- A deep content site for a consultant most recently. Great branding, strong plugin implementation and great price.
- The completion and launch of a Group Buying website. Very complex package with considerable merchant account expertise required as well as project managing the PHP and web people.
- Consistent running of Facebook promotions, Facebook Offers, and audience engagement
- Negotiation of leveraging online platforms into local results literally driving purchasing traffic into local establishments.
- Mobile App builds
- Significantly increased traffic to a major domain through content and social strategies.
Q. What advice do you have for a customer looking to hire a provider like you?
A. Just ask questions. Have they done it before? Are you trusting them?
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. Rome wasn’t built in a day. Marketing requires Technology. Technology doesn’t sell itself. There is a symbiotic relationship between the two.
Q. What questions should a consumer ask to hire the right service professional?
A. At what pace will the task be complete and what are the interim benchmarks.
Q. What important information should buyers have thought through before seeking you out?
A. They should know to a significant extent where the activities or tasks they are wishing to hire fit into their strategy. Ooooops, no strategy. Hold it right there, we’ll need to chat about that. I know how to help. I’m a Blue Ocean Strategy fan.
Q. Why does your work stand out from others who do what you do?
A. In the last few months my work on the Nashville.com team has lead to a 600% increase in traffic to Nashville.com, a top level Geo Domain. Working with other strategists, programmers, and bloggers, I help coordinate the site’s growth in traffic. The initial blogger team and the programming construction around which they blog, added 1,200,000 million page views to Nashville.com in the first six months of 2013.
My administration of the Facebook page tied to the site drove 26.2% of all traffic to Nashville.com in the first six months of 2013. Cultivation of that audience relationship has lead to 1800% increases in monthly growth of referred traffic to Nashville.com. The team at DevDigital has produced a working product with Nashville.com that allows someone like me, who knows how to cultivate and engage audience, to drive productive traffic to a web site.
I know how to cultivate, motivate and convert an online audience.
I’m active in the most significant shift in consumer culture in history, that being the move to mobile. If you want expert implementation of mobile app strategy, I warrant a conversation.
Q. What do you like most about your job?
A.I’m most pleased to be at the forefront of disruption. I’m rocking the boat in the spirits and wine world as well as helping accounting professionals grow with the implementation of strategies, behaviors, and accountability tools. My passion for the accounting industry surrounds helping them become the communicators of big data to their clients.
Q. What questions do customers most commonly ask you? What’s your answer?
A. How did you grow the Facebook page to 123,000 plus and grow social referral traffic to a top level domain 1800 percent?
The team grew the Facebook page through strong consistent engagement. Always keeping the focus on the audience and NOT the company was key and remains key. Growing referral traffic to the website from social platforms like Facebook and Twitter came through publishing stories, news, and features that the audience wanted to read and experience. Great promotions help as well.
Q. Do you have a favorite story from your work?
A. Through consistently focusing on raising the tide for all boats and sharing content that praised and shared the work of others, I recently got a mention in Forbes Magazine.
Q. What do you wish customers knew about you or your profession?
A. Many people click the mouse for a living. I’m comfortable in the boardroom or in front of the keyboard. Need to defend your hiring me to someone else. I’ll help.
Q. How did you decide to get in your line of work?
A. I worked for a series of underfunded start ups that lacked marketing dollars. As a result I became necessarily familiar with social technology and social media.
Q. Tell us about a recent job you did that you are particularly proud of.
A. In the last few months my work on the Nashville.com team has lead to a 600% increase in traffic to Nashville.com, a top level Geo Domain. Working with other strategists, programmers, and bloggers, I help coordinate the site’s growth in traffic. The initial blogger team and the programming construction around which they blog, added 1,200,000 million page views to Nashville.com in the first six months of 2013. I’m now doing the same thing for the accounting industry and a firm that serves it. I’ll be doing the same thing in the spirits and wine space as well as others.
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. I could classify this answer with a simple, “Leaders are readers”. When you seek to be a source and a resource for your audience, you stay on your game.
Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?
A. Mobile, Mobile, Mobile. If your marketing in social and web doesn’t encompass mobile, you’re missing out. Whether that next site is responsive, adaptive, or mobile view, well..if you don’t have a clue we need to talk. Nearly 50% of Nashville on Facebook’s “Likes” come from mobile. Email open rates are nearly the same percentage.
Big data is the overused term many are hearing as well. If your marketing isn’t effective enough to provide someone a solution while your share a message with them, it’s not going to be effective. Marketing needs to be so good, people trade their data for participating.
Q. Describe your most recent project, what it involved, how much it cost, and how long it took.
A. Several WordPress sites. Most recently, LisaChapman.com. This consulting site came in beautifully constructed and rock solid. It’s a WordPress site with extensive depth due to Lisa’s strength in content development and research.
On most WordPress site builds, it will depend on design, strategy, etc. Anticipate a decent web presence to be in the $5000 range with professional help. If you simply want a WP guide and some help as you do it yourself, I’m available on a monthly retainer that will save you money.
Building your social presence so you have an audience to invite to your email list, website and so on are all priced very reasonably in my business model.
The launch of a group buying site utilizing a complex word press theme from start to finish took approximately 60 days. That work could now be compressed to thirty if branding was in place and the company did everything I said when I said do it. Cost for the project not counting sales people, approx $55,000.00.
Q. If you have a complicated pricing system for your service, please give all the details here.
A. The details are too varied to share. I do however, promise not to waste your time. Mine is far too valuable. We need to discuss what you seek prior to discussing a price.
Q. If you were advising someone who wanted to get into your profession, what would you suggest?
A. Think marketing strategy first, sales second, and technology third.
Q. What is your greatest strength?
A. I can draw connections between industries, technologies, and systems generally helping come up with a new value proposition. Communicating the narrative behind that value proposition is a strong area for me.
Q. What are you currently working on improving?
A. Myself. I’m a P90X guy, Insanity Workouts, and heavy doses of great reading material. I’m tracking toward significant launches of new companies and divisions.