Specializing in the marriage of technology and marketing, I’m a matchmaker of sorts. Without great technology, marketing is more challenging. Without great marketing, technology wouldn’t be shared and utilized for its best use.
How audiences, customers, and potential supporters of anything are aggregated and influenced is my area of expertise. I time studying how marketing builds relationships that lead to revenue opportunities.
Sherman Mohr’s Experience
Privately Held; 11-50 employees; Marketing and Advertising industry
November 2011 – Present Greater Nashville Area
Shared Spirits Marketing has built a revolutionary Influencer Relationship Management Software tool. The app, called Shared Spirits allows for the purchase, sharing, and redemption of cocktails, wine and beer from venues all over the world as they come onto our platform. We are revolutionizing the ability to leverage influencers for the alcohol industry.
December 2012 – January 2014 (1 year 2 months) Greater Nashville Area
Nashville.com is the World Wide Brand for Nashville and a DevDigital Project. Powered by DevDigital.com, Nashville.com features significant advantages for advertisers interested in leveraging the Nashville brands of music, entrepreneurship, and lifestyle. My role was to serve the company as its primary implementation officer.
In 2013, in conjunction with the great team at DevDigital, Sherman’s work on the Nashville.com team led to a 600% increase in traffic to Nashville.com, a top level Geo Domain. Working with other strategists, programmers, and bloggers, he helped coordinate the site’s growth in traffic in 2013. The initial blogger team and the programming construction around which they blog, added 1,200,000 million page views to Nashville.com in the first six months of 2013. His administration of the Facebook page tied to the site drove 26.2% of all traffic to Nashville.com in the first six months of 2013. Cultivation of that audience relationship led to 1800% increases in monthly growth of referred traffic to Nashville.com.
Marketing Consultant for Nashville.com and other projects
Sherman Mohr, Marketing Consulting
January 2007 – January 2014 (7 years 1 month)
Special areas include web audience engagement, Implementation Social Media Marketing tools and strategies, and Mobile Interactive with traditional marketing plans, ad buys, and media strategies.
Nashville Area Publishing Company
December 2010 – December 2012 (2 years 1 month) Greater Nashville Area
Publishing, media, and marketing work. This company provided management services for a well known coupon publication delivered via direct mail.
Currency Trading Software Firm
Privately Held; 1-10 employees; Financial Services industry
March 2009 – January 2011 (1 year 11 months)
Currency Investor’s Group is a newly launched brokerage firm for foreign currency traders. Our primary focus is that of training individuals to become successful traders in the foreign exchange market. Our primary mission at present is to secure relationships with displaced financial services pros that desire a new direction and product line for their hard fought customers.
Social Media Connection Broadcast Network
March 2009 – December 2010 (1 year 10 months)
Social Media Connection Broadcast Network is a social media consulting firm taking its message of metrics, performance, new media, and business 2.0 to corporate cultures globally.
A top flight team with reach in the millions, the network seeks to highlight Social Media best practices, new implementations, and offer video opportunities for the best in the industry. Sherman now works independently with these individuals on various projects.
A Custom Software Firm
April 2008 – March 2009 (1 year)
Learning experience. Role could have been “Potted Plant”. 🙂
Chief Marketing Officer
November 2003 – May 2005 (1 year 7 months)
Built early stage digital delivery systems for documents and reports.
VP Business Development
Privately Held; 11-50 employees; E-Learning industry
January 2001 – July 2001 (7 months)
The VP Development position I served in positioned Digiscript as a premier provider of webbased streaming video company for large medical associations across the world.
Family Mortgage Services
1993 – 2001 (8 years)
As co-owner and partner in Family Mortgage, I worked in the recruitment, training, and management of loan officers. I also served as Board Member of the Tennessee Association of Mortgage Brokers and ultimately as its President.
Nashville’s American Marketing Association ChapterBoard Member and Chair of Hospitality Committee
- April 2011 to November 2013
Great organization. Tremendous Value
Nashville ECSocial Technology Mentor
- January 2011 to 2013
The Rainmaker Companies provide the world’s premier business development training, consulting, and alliance management to growing CPA firms and professional services firms. Work with The Rainmaker Companies includes training, business development, consulting, and thought leadership.
- August 2014 to January 2017
Business Plans to Raise Capital
Team Members: Sherman Mohr, Lisa Chapman, Steven Gladstone, Brian Flaherty, Tripp Thornton, Russell Ries Jr.
- 1986 to Present
Please request sample work – with mutual NDA.
Nashville.com. Great brand. The opportunity to work around areas of building traffic, engagement, drive conversions, and build promotions was significant.
- December 2012 to February 2014
DevDigital is the official technology partner for the Global Action Platform. My primary role surrounded project management of the previous website edits, facilitate social engagement, and blog content creation. The GAP mission of solving problems around Food, Health, and Prosperity requires a new look at online collaboration.
- June 2013 to January 2014
Music City Spirits and Cocktail Festival
It’s a pleasure to work on the PR/Marketing/and Strategic direction of Nashville’s Premier Cocktail Festival. Jon Yeager’s vision of the festival’s position in promoting Nashville’s cocktail culture is vast.
- February 2014