Finding New Markets in Your Non-customers
My Projects and Passions
Finding new markets and margins from noncustomers
Spirits Pros, Tech Pros, Agency Pros, Data Science Pros and Financial Pros. All on my team.
Thoughts and Ramblings
I write. Mostly on LinkedIn but contribute here as well.
When companies desire growth, they all too often assume the growth has to come from within their own customer base. While taking care of customers is certainly important, it is not where significant innovation, growth, and profit from uncontested markets come from.
Strategic groups within Industries are groups of organizations within an industry that pursue a similar strategy. Strategic groups include a hierarchical order built on two dimensions, price and performance.
When companies commit to Blue Ocean Strategy implementation, they go through numerous steps in the Blue Ocean Shift process. One of the key tools used is the Six Paths Framework.