Finding New Markets in Your Non-customers
Non-Disruptive Innovations in Spirits and Wine Industries
Never again waste marketing dollars on sampling campaigns not knowing whether or not the people who participated ever bought your product.
Strategic Community Building with Proprietary Platforms
If your company/industry isn't being served by Facebook in the best ways possible, there may be alternatives. Your audience may be ready for a private community.
New Concepts in CBD/Hemp/Cannabis
Reaching beyond existing demand calls for thinking about noncustomers before customer. CBD, Hemp, and Cannabis projects are underway. Do you have interest in these industries?
Blue Ocean Transformational Guidance
If your company or division seeks a Blue Ocean Shift that leads to new uncontested marketspace, let's talk. A complementary strategy canvas is yours for the asking.
Building Execution into Strategy
Strategic work is useless without a commitment to implementation. Let's discuss your project. A truthful discussion around complexity and timeframes may be refreshing.
My Projects and Passions
In addition to Shared Spirits
My Team
Spirits Pros, Tech Pros, Agency Pros, Data Science Pros and Financial Pros. All on my team.
Thoughts and Ramblings
I write. Mostly on LinkedIn but contribute here as well.
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I recently published an As-Is Strategy Canvas where I broke out the bespoke clothier Alton Lane as a comparison to the custom clothing world and men’s clothing world in general. That post, for context, is found here. Blue Ocean Strategy professional, Andrew Nelson, Managing Director of Blue Ocean Strategy Australia, and a far more experienced practitioner than […]
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Seth Godin’s daily blog post for Sept 4th, 2019 in its entirety: “The end of reputation AI can now easily (8 seconds) change the identity of someone in a film or video. Multiple services can now scan a few hours of someone’s voice and then fake any sentence in that person’s voice. Open publishing on platforms like the Kindle […]
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A drill down of five of the most significant talks on Leadership from TEDx and TED. Enjoy.