Sherman Mohr
Operator · Mentor · Systems Builder

Where experience becomes an operating system.

Sherman Mohr spent his recent years turning a promo-marketing division into a disciplined, margin-expanding revenue engine. Now he installs that same operating rigor for business owners through the BOIS System's OQ Score, and helps experienced professionals over 50 turn their track record into coaching, consulting, and fractional-executive income through Over50Pros.

Co-Founder, Over50Pros EX-CEO, Liquid to Lips Marketing BOI System Implementation & Support Insead Blue Ocean Strategy Certified
Sherman Mohr
The Background

From the promo floor to the P&L.

Sherman added to his operating credibility the hard way — inside a business, not around one. As CEO and Profit Center Lead of Liquid to Lips Marketing, a division of Shared Spirits, he rebuilt the top client relationship from scratch every single year, through a multi-year downturn in the wine and spirits market, and still grew revenue and expanded margin in every consecutive year of his tenure.

That work put him in direct, weekly contact with promotional professionals over 50 and it's from where the inspiration for Over50Pros comes. After years of hiring experienced talent that corporate America had stopped valuing, Sherman co-founded Over50Pros to give exiting professionals a revenue generating tool for their entry into business coaching, consulting, and fractional-executive work.

The same instinct for structure now shows up in his work with the Business Operating Intelligence System and its powerful diagnostic, the OQ Score, and the 12-month phased implementation plan. It's a dynamic service and product offering for all forms of business coaches, consultants, and Fractional Executives.

"I'm committed to helping people, employees, clients, and partners grow professionally. This commitment also fuels my interest in how people over 50 re-imagine work and opportunity."

Recent Professional Timeline

  • 2020
    CEO, Liquid to Lips MarketingCo-founded Shared Spirits Marketing; began rebuilding the revenue base from zero.
  • 2024
    Strong growth yearService revenue grew at a 17x increase over the 2022 base.
  • 2025
    Deliberate scale-upTeam and payroll roughly doubled; instituted division and client centric world-class profit and loss reporting.
  • 2025
    Co-Founder, Over50ProsLaunched to help experienced professionals over 50 turn expertise into income.
  • 2026
    Turnaround to profitThe profit center swung to positive net income with 95% gross margins.
Operating Record

Proof, not promises.

Years of audited-style QuickBooks P&L data, not a pitch deck. The numbers below are a summary. A constant view on cash management and taking care of people.

17x
REVENUE GROWTH, From 2022 → 2024
95%
GROSS MARGIN ACHIEVED BY 2026
6000+
THOUSANDS OF EVENTS AND HUNDREDS OF PEOPLE PAID
+16%
NET MARGIN AFTER 2026 TURNAROUND

Delivered through a multi-year downturn in the wine and spirits market and a full replacement of the top client every year, executing growth against the tide, off a revenue base rebuilt from the top down annually.

Email Sherman
Co-Founder

Over50Pros

Over50Pros is the home for experienced professionals turning decades of expertise into income through coaching, consulting, or a fractional-executive practice, without starting over.

"The market doesn't want your résumé. It wants your judgment."
Visit Over50Pros.com

What Over50Pros provides

  • Tools that facilitate the entry path into coaching, consulting, or fractional work.
  • The BOI System Diagnostic, the OQ Score, and a 12-month phased implementation plan deliverable that leads to longer contractual engagements.
  • A community of peers who've made the same transition.
Implementation & Support

The BOI System and OQ Score

For businesses doing $500K–$50M that know systems and processes need improvement, Sherman brings the BOIS. The Business Operating Intelligence System's diagnostic and 12-month phased implementation plan.

He learned to value this kind of structure the hard way: building his own operation from informal tracking to management-grade, world class level P&L reporting.

Explore the BOIS System

The four pillars OQ Scored on five levels

Growth
Demand and revenue systems
Delivery
How work gets done and shipped
Operations
The backbone that runs it all
Resilience
What holds up under pressure
StartedManagedRefinedIntegratedMastered
Let's Talk

Structure that your turns experience into an asset.

Whether you're a business owner ready for an honest operating diagnosis, or an experienced professional ready to turn your track record into income, it starts with a conversation.