Finding New Markets in Your Non-customers

  • Non-Disruptive Innovations in Spirits and Wine Industries

    Never again waste marketing dollars on sampling campaigns not knowing whether or not the people who participated ever bought your product.

  • Strategic Community Building with Proprietary Platforms

    If your company/industry isn't being served by Facebook in the best ways possible, there may be alternatives. Your audience may be ready for a private community.

  • New Concepts in CBD/Hemp/Cannabis

    Reaching beyond existing demand calls for thinking about noncustomers before customer. CBD, Hemp, and Cannabis projects are underway. Do you have interest in these industries?

  • Blue Ocean Transformational Guidance

    If your company or division seeks a Blue Ocean Shift that leads to new uncontested marketspace, let's talk. A complementary strategy canvas is yours for the asking.

  • Building Execution into Strategy

    Strategic work is useless without a commitment to implementation. Let's discuss your project. A truthful discussion around complexity and timeframes may be refreshing.

My Projects and Passions

In addition to Shared Spirits

Meet Sherman

Insead Certified Blue Ocean Strategist

My colleagues and I have been building disruptive innovation in the spirits and wine industries. Blue Ocean Strategy work has begun in the CBD/Hemp/Cannabis space as well.
Meet Sherman

My Team

Spirits Pros, Tech Pros, Agency Pros, Data Science Pros and Financial Pros. All on my team.

Thoughts and Ramblings

I write. Mostly on LinkedIn but contribute here as well.

Reach Out