Finding New Markets in Your Non-customers
Non-Disruptive Innovations in Spirits and Wine Industries
Never again waste marketing dollars on sampling campaigns not knowing whether or not the people who participated ever bought your product.
Strategic Community Building with Proprietary Platforms
If your company/industry isn't being served by Facebook in the best ways possible, there may be alternatives. Your audience may be ready for a private community.
New Concepts in CBD/Hemp/Cannabis
Reaching beyond existing demand calls for thinking about noncustomers before customer. CBD, Hemp, and Cannabis projects are underway. Do you have interest in these industries?
Blue Ocean Transformational Guidance
If your company or division seeks a Blue Ocean Shift that leads to new uncontested marketspace, let's talk. A complementary strategy canvas is yours for the asking.
Building Execution into Strategy
Strategic work is useless without a commitment to implementation. Let's discuss your project. A truthful discussion around complexity and timeframes may be refreshing.
My Projects and Passions
Finding new markets and margins from noncustomers
My Team
Spirits Pros, Tech Pros, Agency Pros, Data Science Pros and Financial Pros. All on my team.
Thoughts and Ramblings
I write. Mostly on LinkedIn but contribute here as well.
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When companies desire growth, they all too often assume the growth has to come from within their own customer base. While taking care of customers is certainly important, it is not where significant innovation, growth, and profit from uncontested markets come from.
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Strategic groups within Industries are groups of organizations within an industry that pursue a similar strategy. Strategic groups include a hierarchical order built on two dimensions, price and performance.
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When companies commit to Blue Ocean Strategy implementation, they go through numerous steps in the Blue Ocean Shift process. One of the key tools used is the Six Paths Framework.
