Finding New Markets in Your Non-customers
My Projects and Passions
Finding new markets and margins from noncustomers
Spirits Pros, Tech Pros, Agency Pros, Data Science Pros and Financial Pros. All on my team.
Thoughts and Ramblings
I write. Mostly on LinkedIn but contribute here as well.
There is considerable money spent in supporting brands and the earlier the money is generally spent, the more likely a brand will succeed.
New methods of tasting and sampling are needed in wine and spirits marketing
We have been looking at Blue Ocean Strategy’s Six Paths Framework as part of a company’s move to uncontested market space and growth. For a quick reminder and for context here is a graphical reminder of what the Six Paths are. The final path is looking across time. In the context of what role time […]