2014 – The Year in Review

By David Murphy Readers, if you’ve been with us all year you will know what a breathtaking 12 months it’s been in the mobile marketing world, and now that it’s all but over, it’s time for us to look back on the highlights in our regular month-by-month, end of year review, compiled by David Murphy, […]

2015 Predictions: MobileROI

By Alex Spencer It’s the final day of 2014, and we’ve got just one more prediction piece for you, going up tomorrow. In previous posts, we’ve looked at many of the opportunities of new technology; MobileROI CEO Puneet Mehta looks at the potential stumbling blocks that come along with them. Fast forward 12 months and, […]

2015 Predictions: Dunnhumby

By Alex Spencer Every working day from now until the end of the year, we’re posting 2015 prediction pieces, from a range of guest authors. Today Nishat Mehta, EVP global partnerships at Dunnhumby, looks at consumers’ increasing demand for control over their own data. As social media has grown in the past decade, its biggest […]

2015 Predictions: Blinkx Media

By Alex Spencer Every working day from now until the end of the year, we’re posting 2015 prediction pieces, from a range of guest authors. Today Tamara Jacobs, brand solutions manager at Blinkx Media, looks at some of this year’s biggest buzzwords, including programmatic and native advertising, and what they might mean in 2015. Getting […]

2015 Predictions: Dentsu Aegis

By Alex Spencer Every working day from now until the end of the year, we’ll be posting 2015 prediction pieces, from a range of guest authors. Today, Paola Olmos, strategy director at Dentsu Aegis Network, discusses the power of video. Evan, an adorable eight year-old boy, has become a star thanks to his own YouTube […]