The Internet of Things Explained

By Mobile Marketing This article originally appeared in the November edition of our quarterly magazine. To get the full experience, you can read the issue online here, or subscribe to receive a physical copy here. At its most basic, the Internet of Things (IoT) consists of billions of devices connected to the internet, including PCs, […]

JustDomobi Unveils Custom mCommerce Solution

By Tim Maytom Israel-based mobile company JustDomobi has launched its custom mCommerce web solution, aimed at enabling online retailers to increase their mobile commerce revenue. According to research carried out by the company, mCommerce sales are lagging behind the relative traffic arriving at mobile sites because of the lack of quality mobile navigation and check-out […]

River Island Expands App to Amazon Kindle

By Tim Maytom Clothing retailer River Island has expanded its mCommerce app to Amazon’s Kindle, making it one of the few UK retailers to do so. The Kindle version of the app was designed by NN4M, and marks the company’s determination to reach users throughout the mCommerce ecosystem. River Island has already released apps for […]

PubMatic Launches Real-time, Natural Language Analytics Solution

By Tim Maytom Programmatic platform PubMatic has launched an analytics solutions that provides both real-time reporting and natural language processing, with the aim of empowering both casual and power users by providing immediate access to data in everyday language. The use of natural language processing enables users to build reports with simple questions or statements, […]