The Top 10 Quotes from Mobile Marketing Life

By Tim Maytom Our Mobile Marketing Life event provided some fantastic insights into how mobile is influencing every aspect of consumers’ lives and how companies can find a place in the typical person’s busy modern life. The day saw 14 fantastic presentations from brands including British Gas, Shazam and McDonald’s and mobile experts like Accenture, […]

#MMLife – At Play With Mobile

By Tim Maytom The final section of our flagship event Mobile Marketing Life was all about mobile at play, and how mobile is having a transformative effect when it comes to our leisure time. Miles Lewis of Shazam took us on a journey from the company’s inception in 2002, when it was a UK-only text […]

#MMLife – Mobile On The Street

By Tim Maytom Our third section at Mobile Marketing Life dived into how mobile is transforming our lives when we’re out and about, on the street, and how our journeys and interactions with the physical world are evolving thanks to the data mobile can provide. Mike Potts and Paddy Griffith from Havas Work Club presented […]

#MMLife – Exploring Mobile At Work

By Tim Maytom The second section of our Mobile Marketing Life flagship event was dedicated to how mobile is transforming the workspace, and how companies are embracing the changing digital world. Emma Cerrone and Nick Hawkins of Free:formers closed their presentation with a quote from John Le Carre: “A desk is a dangerous place from […]

Monetise Partners with MasterCard, Telefónica and Santander

By Tim Maytom Elizabeth Buse and Alastair Lukies, co-CEOs of Monitise Mobile banking company Monitise has announced partnerships with MasterCard, Telefónica and Santander as part of an initiative to accelerate the take-up of its mobile payments products. The partnerships form a significant endorsement of Monitise’s strategy by a leading global payment network, a mobile network […]