By David Murphy Readers, if you’ve been with us all year you will know what a breathtaking 12 months it’s been in the mobile marketing world, and now that it’s all but over, it’s time for us to look back on the highlights in our regular month-by-month, end of year review, compiled by David Murphy, […]
By Alex Spencer It’s the final day of 2014, and we’ve got just one more prediction piece for you, going up tomorrow. In previous posts, we’ve looked at many of the opportunities of new technology; MobileROI CEO Puneet Mehta looks at the potential stumbling blocks that come along with them. Fast forward 12 months and, […]
I’m looking for a potential accountability coach. I find that in many cases, most of the folks I’ve been introduced to, well, they aren’t up to the task. Sometimes they don’t have the track record of success I desire. They aren’t as disciplined as I or they don’t even go to the trouble to return […]
By Alex Spencer Every working day from now until the end of the year, we’re posting 2015 prediction pieces, from a range of guest authors. Today Nishat Mehta, EVP global partnerships at Dunnhumby, looks at consumers’ increasing demand for control over their own data. As social media has grown in the past decade, its biggest […]
By Alex Spencer Every working day from now until the end of the year, we’re posting 2015 prediction pieces, from a range of guest authors. Today Tamara Jacobs, brand solutions manager at Blinkx Media, looks at some of this year’s biggest buzzwords, including programmatic and native advertising, and what they might mean in 2015. Getting […]
By Tim Maytom ‘Tis the day before Christmas, and all through the house, not a creature is stirring, not even the team here at Mobile Marketing, as we’re all packed up for the holidays. That means there won’t be any more news posts until the New Year, but don’t worry – we’ve got plenty of […]
By Alex Spencer David Murphy: 10 Years of Facebook In an industry as fast-moving and volatile as this one, the idea of picking out one theme that has characterised the last 12 months is a challenging one. We’ve seen the continued rise of programmatic and native, a plethora of wearable tech, and numerous attempts to […]
By Alex Spencer Every working day from now until the end of the year, we’ll be posting 2015 prediction pieces, from a range of guest authors. Today, Paola Olmos, strategy director at Dentsu Aegis Network, discusses the power of video. Evan, an adorable eight year-old boy, has become a star thanks to his own YouTube […]
By Tim Maytom Starbucks has abandoned use of Square mobile payments at its coffee shops, ending the partnership between the two companies. Square’s Wallet app stopped working at Starbucks branches last week, ahead of Square’s planned exit next year, when it had originally scheduled to end support for the app. Square later sent an email […]
By Tim Maytom Beleaguered taxi booking app Uber is facing another round of legal scrutiny, this time from Chinese authorities in Taiwan and Chongqing, the mainland mega city, less than a week after the company received investment from Chinese firm Baidu. Authorities in both cities are concerned over Uber drivers’ lack of appropriate licences, as […]