PubMatic Integrates with Kantar’s SRDS Media-planning Platform

By David Murphy Supply Side Platform (SSP) PubMatic has partnered with advertising and marketing information firm Kantar Media to make guaranteed advertising inventory from its portfolio of premium publishers and mobile app developers available in Kantar’s SRDS.com media planning platform, creating an automated guaranteed solution for media buyers. The partnership launches with 20 leading publishers […]

1.2bn Smartphones Shipped in 2014

By David Murphy Global smartphone shipments passed the 1bn mark for the first time in 2014, according to figures from Juniper Research. Over 1.2bn smartphones were shipped during 2014, the analyst says, 375m in the final quarter. Samsung shipped an estimated 315m smartphones in 2014, accounting for 25 per cent of the total. However, the […]