By Tim Maytom Google has paid out $25m (£16.2m) in order to secure rights to the ‘.app’ top-level web domain after it was placed up for auction by ICANN, the organisation that controls the world’s domain names. In 2008, ICANN decided to expand on the overall number of generic TLDs available to websites, and has […]
By Tim Maytom Mobile network EE has kicked off trials of its 4G+ network at Wembley Stadium, demonstrating mobile speeds in excess of 400Mbps as part of its sponsorship of the iconic stadium. 4G+ is set to be switched on for fan use at Wembley Stadium in March, doubling the mobile data capacity and enabling […]
By Tim Maytom Viewability is an increasingly hot topic in the world of digital advertising, especially in mobile where ads are often requested, analysed, bid on, approved, served and interacted with in under half a second. Mobile advertising startup The Mobile Majority aims to clear up some of the myths surrounding viewability in mobile ads, […]
By Alex Spencer Are the mobile operators in danger of becoming pipes that simply deliver data to our devices. Phunware VP Jon Hook says changing consumer behaviours and a consolidation requires them to invest in content. When was the last time your mobile network operator (MNO) gave you something unique? When was the last time […]
By Tim Maytom With its search advertising revenue growth slowing, many investors and analysts have been questioning whether Google will be able to maintain its dominance in the mobile age. Google seems to have addressed those concerns by announcing that it will be bringing app search ads to the Google Play Store, opening up a […]
By Tim Maytom At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences one step closer to ideas and developments that are breaking new ground in the market. In that spirit, our Innovation Lab feature […]
By David Murphy Scientists from the University of Birmingham have developed an app that can measure the activity patterns of patients with depression and provide the necessary support. MoodTraces is an Android app designed to monitor and evaluate a person’s mood and activities in real-time, allowing healthcare officers, doctors and charity workers to intervene when […]
By Tim Maytom Location platform Factual has launched the latest enhancement to its Geopulse Audience tool, Tailored Location Segments, which allows marketers to create completely custom audience segments based on any variety of factors. The company analyses users’ historical location data and then enables marketers to use it in a variety of ways, combining other […]
By Tim Maytom Crowdsourced imagery service Twenty20 has launched out of beta testing with the announcement that it has secured $8m (£5.2m) in investment from a Series A funding round led by venture capital firm Canaan Partners. Twenty20 aims to connect amateur and semi-professional photographers with creative professionals, creating a mobile-oriented crowdsourced collection of stock […]
By Tim Maytom Apple has announced a media event to take place in San Francisco on 9 March, and while the company hasn’t confirmed the topic of the event, all signs point to it being a release party for the Apple Watch. The event will start at 10am at the Yerba Buena Center for the […]