WhatsApp Adds Voice Call Functionality

By Alex Spencer WhatsApp has added a voice call feature to its Android messaging app. The latest update to the app, v2.12.5, introduces a tabbed layout, breaking the app’s functionality into three parts: ‘Chats’, ‘Contacts’ and ‘Calls’. The latter enables the user to select any contact who also has the Android app installed and call […]

ZenithOptimedia and NinthDecimal Partner for In-store Measurement

By Tim Maytom Mobile audience intelligence firm NinthDecimal and media services network ZenithOptimedia have partnered to deliver a new level of omni-channel measurement and audience insights to clients. The partnership gives ZenithOptimedia’s clients access to offline attribution as a major form of measurement for mobile and cross-device attribution, enabling marketers to more accurately quantify marketing […]