By Alex Spencer WhatsApp has added a voice call feature to its Android messaging app. The latest update to the app, v2.12.5, introduces a tabbed layout, breaking the app’s functionality into three parts: ‘Chats’, ‘Contacts’ and ‘Calls’. The latter enables the user to select any contact who also has the Android app installed and call […]
By Alex Spencer Google has expanded its offering for app install ads, with the addition of online inventory, video formats and a ‘Conversion Optimiser’ tool. Previously, app install ads could be displayed on the 650,000 apps in the AdMob in-app network, but Google has expanded its inventory to include the 2m sites in the Google […]
By Tim Maytom Mobile commerce adoption is becoming faster and faster, with mobile transactions increasing by 10 per cent in just three months in the US, and larger screen sizes and better mobile sites driving mCommerce. The figures come from performance marketing tech firm Criteo‘s ‘State of Mobile Commerce’ report for Q1 2015, which also […]
By Tim Maytom Shoe manufacturer and retailer Clarks is using the WhatsApp OTT messaging platform for a digital project aimed at bringing the story of its Clarks Desert Boot to life for fans of the brand. As part of promotion efforts for its Clarks Originals line, users of the messaging app will be prompted to […]
By Tim Maytom Search ad spending will surpass $80bn (£54bn) this year, up 16.2 per cent year on year, and representing almost half of the $170.85bn set to be spent on digital ads worldwide in 2015. Research by eMarketer suggests that while the rate of growth is beginning to slow for search ad spending, it […]
By Tim Maytom IBM has announced it plans to invest $3bn (£2.03bn) over the next four years to establish a new unit focused on the Internet of Things that will built a cloud-based open IoT platform for clients and partners. The computing pioneer has already worked on IoT applications with its Smarter Planet and Smarter […]
By Alex Spencer David Murphy meets Kaan Bingol, CEO and co-founder of Netmera, to learn how brands, and in particular retailers, are using its platform to engage their most – and least – loyal customers. …read more Source:: Mobile App News
By Tim Maytom BBC 6 Music presenter Lauren Laverne and Sam Baker, former editor of Cosmopolitan and Red magazine have launched a new online platform for women that will feature writing, audio and video, and will be supported using native advertising. The new site, called The Pool, will include contributions from well-known figures including journalist […]
By Alex Spencer 84 per cent of the top 250 UK advertisers have a mobile-optimised site, according to research by the IAB, and half of those optimised sites now leverage responsive web design. 69 of the top 250 brands are optimising their paid search for mobile, and 75 per cent ran a mobile display campaign […]
By Tim Maytom Mobile audience intelligence firm NinthDecimal and media services network ZenithOptimedia have partnered to deliver a new level of omni-channel measurement and audience insights to clients. The partnership gives ZenithOptimedia’s clients access to offline attribution as a major form of measurement for mobile and cross-device attribution, enabling marketers to more accurately quantify marketing […]