By David Murphy Rich Kahn, CEO of ezanga.com considers the implications of Google’s decision to penalize non-mobile-optimised sites in mobile search result rankings. Last week, Google severely disrupted the business world with the release of its new, mobile-friendly update. Cleverly nicknamed Mobilegeddon by the media, this new algorithm assigns Google page rankings based on a […]
By Tim Maytom The cost to acquire a loyal app user has surpassed the $3 (£1.95) mark for the first time, according to the latest Fiksu Indexes produced by the mobile marketing technology company. According to the regular study by the company, the cost now stands at $3.09, a 10 per cent increase since last […]
By Tim Maytom On 12 January this year, Audi opened its first ever pop-up store at London’s Westfield shopping centre. The store was conceived as a brand experience to support the launch of the Audi A3 Sportback e-tron, the first hybrid car to be derived from a UK best-selling premium hatchback. The car couples a […]
By Tim Maytom Yahoo-owned digital video firm BrightRoll has expanded its suite of mobile video solutions with the aim of helping advertisers maximise the impact their campaigns have across various screens and devices. Advertisers running programmatic video campaigns on the BrightRoll DSP will gain access to a holistic set of mobile tools that are designed […]
By Tim Maytom Internet-of-Things platforms are predicted to grow to a £1.7bn industry over the next five years, with total IoT platform revenues forecasted to grow by at a compound annual growth rate of 32.2 per cent. According to research by analyst firm Berg Insight, IoT platform revenue will increase from €450m (£326m) in 2014 […]
By Tim Maytom Digital delivery company ironSource has opened an office in London to better serve its UK and European clients, with increased support for publishers and advertisers making use of its mobileCore range of products. “Just as we’ve helped publishers and developers in America and Asia access more of the right target users and […]
By Tim Maytom Twitter has purchased ad targeting firm TellApart for $532.6m (£345.5m) in stock, in an effort to strengthen its cross-device retargeting and direct response capabilities, making it more appealing to marketers. The purchase was first announced during the firm’s Q1 earnings call yesterday, as Twitter announced disappointing results for the first quarter of […]
By Tim Maytom Apple is reportedly shifting production of a key component in the Apple Watch to a new supplier after faults have led to considerable hold ups in shipping models out, and led to Apple struggling to keep up with demand for the much-hyped wearable. According to The Wall Street Journal, the taptic engine, […]
By David Murphy Online payments made using mobile devices accounted for 27 per cent of total online payments made in Q1 2015 – up from 25.8 per cent on the traditionally high online spending period of Q4 and up a massive 39 per cent on the corresponding period last year. The figures come from payment […]
By David Murphy Global brand and retail spend on digital marketing activities will reach $200bn this year, an increase of 15 per cent on 2014 levels, according to new research from Juniper Research. The study, Digital Retail Marketing: Loyalty, Promotions, Coupons & Advertising 2015-2019, found that almost 70 per cent of the net increase on […]