Mobilegeddon: The Good, the Bad, and the Ugly

By David Murphy Rich Kahn, CEO of ezanga.com considers the implications of Google’s decision to penalize non-mobile-optimised sites in mobile search result rankings. Last week, Google severely disrupted the business world with the release of its new, mobile-friendly update. Cleverly nicknamed Mobilegeddon by the media, this new algorithm assigns Google page rankings based on a […]

Loyal App Users Cost $3 to Secure

By Tim Maytom The cost to acquire a loyal app user has surpassed the $3 (£1.95) mark for the first time, according to the latest Fiksu Indexes produced by the mobile marketing technology company. According to the regular study by the company, the cost now stands at $3.09, a 10 per cent increase since last […]

BrightRoll Expands Mobile Video Ad Suite

By Tim Maytom Yahoo-owned digital video firm BrightRoll has expanded its suite of mobile video solutions with the aim of helping advertisers maximise the impact their campaigns have across various screens and devices. Advertisers running programmatic video campaigns on the BrightRoll DSP will gain access to a holistic set of mobile tools that are designed […]

Twitter Pays $532m for Ad Targeting Firm

By Tim Maytom Twitter has purchased ad targeting firm TellApart for $532.6m (£345.5m) in stock, in an effort to strengthen its cross-device retargeting and direct response capabilities, making it more appealing to marketers. The purchase was first announced during the firm’s Q1 earnings call yesterday, as Twitter announced disappointing results for the first quarter of […]

Mobile Payments on the Up

By David Murphy Online payments made using mobile devices accounted for 27 per cent of total online payments made in Q1 2015 – up from 25.8 per cent on the traditionally high online spending period of Q4 and up a massive 39 per cent on the corresponding period last year. The figures come from payment […]