Innovation Lab: The Best of the Smart Home

By Tim Maytom At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences one step closer to ideas and developments that are breaking new ground in the market. In that spirit, our Innovation Lab feature […]

Twitter Launches Event Targeting for Advertisers

By Alex Spencer Twitter has launched event targeting, a feature that enables advertisers to more easily reach users around live events. The features breaks down into three parts: event calendar, insights and activation. The calendar displays holidays and events in sports, music, politics, globally and locally (inititally limited to the US, UK, France, Brazil and […]

Centro Acquires GraphScience

By Alex Spencer Centro has acquired GraphScience, which harnesses customers’ social media data to dynamically create and optimise personalised Facebook ads in real time. This solution will be added to Centro’s existing digital advertising platform, which covers research, planning, buying, optimization, reporting and reconciliation, enabling the company to expand into social ads. Initially, this means […]

Facebook Ad Spend Doubles in a Year

By David Murphy Quarterly global spend on Facebook advertising grew by 114 per cent year-on-year (YoY) in Q2 2015, twice as fast as a year ago, according to the latest data from in agile marketing software firm Kenshoo. Mobile phone and tablet ad spend is up 167 per cent YoY and together they now account […]

The Big Issue: Brand Safety

By Alex Spencer Every week this July, we’ve taken one of the four biggest issues in mobile advertising right now and examining them close up. With ad blocking, viewability and ad fraud already addressed, this final piece in the series turns its attentions to the topic of brand safety. ‘Brand safety’ can be used in […]

Medical Recruitment Firm Slashes Text Costs with Donky Solution

By David Murphy Donky, a network for developers, combining real-time data services and communications with marketing automation, has published the results of a recent implementation for a medical recruitment specialist that demonstrate a 96 per cent saving on monthly communication spend with the company’s candidate database. Before integrating Donky’s white-labelled messenger app for iOS and […]