By Tim Maytom At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences one step closer to ideas and developments that are breaking new ground in the market. In that spirit, our Innovation Lab feature […]
By Alex Spencer Adult Swim has launched ‘Rickstaverse‘, an interactive game on Instagram to promote the second series of its show Rick & Morty. Created by Carrot, a digital agency owned by Vice Media, the game takes its lead from a similar Reebok campaign which launched in April, but takes the idea much further. Rickstaverse […]
By Alex Spencer Twitter has launched event targeting, a feature that enables advertisers to more easily reach users around live events. The features breaks down into three parts: event calendar, insights and activation. The calendar displays holidays and events in sports, music, politics, globally and locally (inititally limited to the US, UK, France, Brazil and […]
By Alex Spencer 15 per cent of mobile users open apps on their device 60 times or more each day. That’s according to a Flurry report focusing on this group, which it terms the ‘Mobile Addicts’. There are 280m ‘Addicts’ in the world, the report says – equivalent to the fourth most populous country in […]
By Alex Spencer Centro has acquired GraphScience, which harnesses customers’ social media data to dynamically create and optimise personalised Facebook ads in real time. This solution will be added to Centro’s existing digital advertising platform, which covers research, planning, buying, optimization, reporting and reconciliation, enabling the company to expand into social ads. Initially, this means […]
By David Murphy Quarterly global spend on Facebook advertising grew by 114 per cent year-on-year (YoY) in Q2 2015, twice as fast as a year ago, according to the latest data from in agile marketing software firm Kenshoo. Mobile phone and tablet ad spend is up 167 per cent YoY and together they now account […]
By Alex Spencer Every week this July, we’ve taken one of the four biggest issues in mobile advertising right now and examining them close up. With ad blocking, viewability and ad fraud already addressed, this final piece in the series turns its attentions to the topic of brand safety. ‘Brand safety’ can be used in […]
By David Murphy An online ad seen earlier today, but how many others never are? The level of online ad viewability in the UK has dropped noticeably over the last year, in the face of the rise in automated ad buying processes, according to a new report from European ad verification company Meetrics. In Q2 […]
By David Murphy Donky, a network for developers, combining real-time data services and communications with marketing automation, has published the results of a recent implementation for a medical recruitment specialist that demonstrate a 96 per cent saving on monthly communication spend with the company’s candidate database. Before integrating Donky’s white-labelled messenger app for iOS and […]
By David Murphy Fashion brand Sixty Distribution has chosen PowaTag to improve the shopping experience for its customers around the world. Sixty Distribution is a global fashion brand headquartered in Italy with operations in 27 countries, incorporating brands such as Energie, Miss Sixty and Killah. Shoppers in 24 countries around the world, including the UK, […]