A Blue Ocean Strategy Canvas for Broken Spirits and Wine Sampling Programs
One might ask, why characterize the sampling and activation parts of the spirits and wine industries as broken? I’ll break it down. Over the last couple of years, the Shared Spirits team asked and witnessed the following issues over and over. They asked a few questions. It’s the Blue Ocean way. To a Sales Director […]
I recently published an As-Is Strategy Canvas where I broke out the bespoke clothier Alton Lane as a comparison to the custom clothing world and men’s clothing world in general.
How does one measure the possible gains in high levels of trust and reputation? It’s easier than one may imagine. First, take a look at what’s at stake. Let’s use the Three Tiers of Noncustomers tool from Blue Ocean Strategy’s Online Studio.