Spirits, Wine, and Beer Sampling, Tasting, and Activations Utilizing a Blue Ocean Strategy Six Paths Framework. Our Final Path: Looking Across Time

We have been looking at Blue Ocean Strategy’s Six Paths Framework as part of a company’s move to uncontested market space and growth. For a quick reminder and for context here is a graphical reminder of what the Six Paths are. The final path is looking across time. In the context of what role time […]

If You Market Your Spirits or Wine Brand Functionally, Look Across Emotion. If You Market Emotionally, Look Across Function.

When one generally thinks about spirits or wine sampling, the image that comes to mind generally involves a person standing behind a table or stand and they’re shouting out to you as you stroll through the liquor store. If you have time and any interest whatsoever, you mosey up to the table, listen to a […]

In Praise of My Guy Friends

I’m a very blessed and lucky guy. My life is full. I’m blessed with a wonderful wife, opportunities, meaningful work, and a host of friends. I was prompted to think of my male friends today as I listened to a recent podcast. One of my favorites over the years has been Hidden Brain by SHANKAR […]

Look Across Complementary Products and Services When Innovating in Spirits, Wine, and Beer Marketing

When spirits, wine, and beer brands seek to grow a brand or launch one, they choose fairly traditional methods of doing so. I’m sharing in today’s post, Path 4 of the Blue Ocean Strategy Six Paths Framework. Looking across primary products and services.  When looking across primary products and services in the step of the […]