If there is a single industry outside of healthcare that is broken, it’s got to be point of sale systems. I’m calling for an end-around. end-around – noun : a solution to a problem that avoids the problem rather than dealing with it directly: The selection of a restaurant POS system is critical to the restaurant’s daily operation and is a major investment that the restaurant’s management and staff […]
Will Your Spirits, Wine, or Beer Brand Thrive Against Competitors Disrupting Sampling, Tasting, and Activation Marketing?
There is considerable money spent in supporting brands and the earlier the money is generally spent, the more likely a brand will succeed.
It’s Time to Disrupt the Sampling, Tasting, and Activation Models in Spirits, and Wine Promotion
New methods of tasting and sampling are needed in wine and spirits marketing
Spirits, Wine, and Beer Sampling, Tasting, and Activations Utilizing a Blue Ocean Strategy Six Paths Framework. Our Final Path: Looking Across Time
We have been looking at Blue Ocean Strategy’s Six Paths Framework as part of a company’s move to uncontested market space and growth. For a quick reminder and for context here is a graphical reminder of what the Six Paths are. The final path is looking across time. In the context of what role time […]
If You Market Your Spirits or Wine Brand Functionally, Look Across Emotion. If You Market Emotionally, Look Across Function.
When one generally thinks about spirits or wine sampling, the image that comes to mind generally involves a person standing behind a table or stand and they’re shouting out to you as you stroll through the liquor store. If you have time and any interest whatsoever, you mosey up to the table, listen to a […]
I’m a very blessed and lucky guy. My life is full. I’m blessed with a wonderful wife, opportunities, meaningful work, and a host of friends. I was prompted to think of my male friends today as I listened to a recent podcast. One of my favorites over the years has been Hidden Brain by SHANKAR […]
Look Across Complementary Products and Services When Innovating in Spirits, Wine, and Beer Marketing
When spirits, wine, and beer brands seek to grow a brand or launch one, they choose fairly traditional methods of doing so. I’m sharing in today’s post, Path 4 of the Blue Ocean Strategy Six Paths Framework. Looking across primary products and services. When looking across primary products and services in the step of the […]
Look Across Buyer Groups to Grow Sales with Blue Ocean Strategy.
When companies desire growth, they all too often assume the growth has to come from within their own customer base. While taking care of customers is certainly important, it is not where significant innovation, growth, and profit from uncontested markets come from.
Strategic groups within Industries are groups of organizations within an industry that pursue a similar strategy. Strategic groups include a hierarchical order built on two dimensions, price and performance.
When companies commit to Blue Ocean Strategy implementation, they go through numerous steps in the Blue Ocean Shift process. One of the key tools used is the Six Paths Framework.