Capturing Three Tiers of NonCustomers for a Craft Bourbon Brand
Our group feels it’s wise to explore a growth path based on an intentional strategy. In Blue Ocean Strategy terms, this means exploring a company’s noncustomers. Significant growth and a move into a blue ocean of uncontested market space will generally come.
A Better Mousetrap is Needed to Capture New Spirits and Wine Customers
Utilizing the Buyer Utility Map tools from Blue Ocean Strategy, found in the breakout business text Blue Ocean Shift, I’ll demonstrate how the typical buyer of sampling and tastings is being poorly served.
Freelance writer, Robert Williams shared a terrific post this morning on MediaPost.com about the 35 post limit for freelance writers in California’s new gig law. The law, known as AB-5 is poorly thought out and doesn’t begin to take into account the unintended consequences of its construction and enforcement.
A Blue Ocean Strategy Canvas for Broken Spirits and Wine Sampling Programs
One might ask, why characterize the sampling and activation parts of the spirits and wine industries as broken? I’ll break it down. Over the last couple of years, the Shared Spirits team asked and witnessed the following issues over and over. They asked a few questions. It’s the Blue Ocean way. To a Sales Director […]
I recently published an As-Is Strategy Canvas where I broke out the bespoke clothier Alton Lane as a comparison to the custom clothing world and men’s clothing world in general.
How does one measure the possible gains in high levels of trust and reputation? It’s easier than one may imagine. First, take a look at what’s at stake. Let’s use the Three Tiers of Noncustomers tool from Blue Ocean Strategy’s Online Studio.
By Alex Spencer Tim Maytom meets SK Telecom, Crunchfish and the Samsung-incubated Opus One to talk robots, gesture-controlled VR and connected umbrellas The post Innovation Lab: MWC Special appeared first on Mobile Marketing. …read more Source:: Mobile App News
Toyota Introduces New Self-driving Lexus Test Vehicle
By Tim Maytom The new research vehicle focuses on machine vision and machine learning The post Toyota Introduces New Self-driving Lexus Test Vehicle appeared first on Mobile Marketing. …read more Source:: Mobile App News