When you want to transcend competition, literally marginalize it and move into a new market, there is a playbook in place. It’s scripted and proven. It’s the Blue Ocean Strategy way.
One might ask, why characterize the sampling and activation parts of the spirits and wine industries as broken? I’ll break it down. Over the last couple of years, the Shared Spirits team asked and witnessed the following issues over and over. They asked a few questions. It’s the Blue Ocean way. To a Sales Director […]
I recently published an As-Is Strategy Canvas where I broke out the bespoke clothier Alton Lane as a comparison to the custom clothing world and men’s clothing world in general.
A drill down of five of the most significant talks on Leadership from TEDx and TED. Enjoy. [Spider_Video_Player id=”1″]
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