By Alex Spencer Duncan Keene, UK managing director of ContentSquare, explains the role that user behaviour analysis has to play in increasing mobile conversion rates The post UX-Rated appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Tim Maytom 40 per cent of UK consumers were searching for phone cases, while 25 per cent wanted to know about Snake The post Searches for Nokia 3310 Soared Following News of Relaunch appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Tyrone Stewart Google has begun rolling out Assistant to devices running Android 6.0 Marshmallow and 7.0 Nougat The post Google Assistant is Now Available on a Range of Android Devices appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Alex Spencer HMD’s Ming Li explains all about the relaunch of the iconic 3310 feature phone, what’s changed from the original and whether more nostalgic releases are on the way The post MWC: Nokia 3310 appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Tyrone Stewart Its IPO raised $3.4bn after pricing the 200m shares at $17 each on Wednesday The post Snapchat Parent Company Valued at $33bn on First Day of NYSE Trading appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Tim Maytom TabMo research report details the power of in-app content in supporting brand advertising efforts on mobile The post In-app Data 13 Times More Effective Than Web Cookies appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Tyrone Stewart Through a partnership with ESL and DreamHack, Twitter will present more than 15 eSports events live this year The post Twitter to Start Streaming eSports Tournaments appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Tim Maytom Our weekly roundup of the industry’s latest hires includes a former digital director for the UK Prime Minister The post Movers & Shakers: Teads, SpotX, TMG, the Evening Standard and Lebara appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Tyrone Stewart The multinational financial services corporation has integrated its Masterpass into Getir’s Messenger bot The post MasterCard Teams with Turkish Mobile Retailer for Messenger Payments appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Alex Spencer By sending emojis and their location, travellers will be given directions to certain destinations The post KLM Introduces Emoji Directions Service on Messenger appeared first on Mobile Marketing. …read more Source:: Mobile App News