By Tyrone Stewart Its IPO raised $3.4bn after pricing the 200m shares at $17 each on Wednesday The post Snapchat Parent Company Valued at $33bn on First Day of NYSE Trading appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Tim Maytom TabMo research report details the power of in-app content in supporting brand advertising efforts on mobile The post In-app Data 13 Times More Effective Than Web Cookies appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Tyrone Stewart Through a partnership with ESL and DreamHack, Twitter will present more than 15 eSports events live this year The post Twitter to Start Streaming eSports Tournaments appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Tim Maytom Our weekly roundup of the industry’s latest hires includes a former digital director for the UK Prime Minister The post Movers & Shakers: Teads, SpotX, TMG, the Evening Standard and Lebara appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Tyrone Stewart The multinational financial services corporation has integrated its Masterpass into Getir’s Messenger bot The post MasterCard Teams with Turkish Mobile Retailer for Messenger Payments appeared first on Mobile Marketing. …read more Source:: Mobile App News       

By Alex Spencer By sending emojis and their location, travellers will be given directions to certain destinations The post KLM Introduces Emoji Directions Service on Messenger appeared first on Mobile Marketing. …read more Source:: Mobile App News