15 per cent of Brits are Blocking Ads

By Tim Maytom

Ad block Plus

Almost one in seven British adults are making use of ad blocking software, with 22 per cent admitting to having downloaded ad blockers at some point, new research by the Internet Advertising Bureau (IAB) has found.

Men are more than twice as likely as women to block ads, at 22 per cent and 9 per cent respectively, and its most common among those aged 18-24 (34 per cent) and 25-34 (19 per cent), and those in the North and Scotland (both with 19 per cent).

Of those blocking ads, 73 per cent do so because they find ads interrupt their browsing experience, while 55 per cent say ads can be annoying. 54 per cent claim that ads slow down web browsing, while 46 per cent complained that ads were often irrelevant. However, better targeting may not be the answer, as 31 per cent said they had privacy concerns about ad targeting.

All is not lost for the advertising agency however. Only 52 per cent of ad blocker users said their aim was to block all ads; 12 per cent only want to block certain types of ads, while 11 per cent only want to block ads on certain websites.

Among those using …read more

Source:: Mobile App News

      

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