2014 Effective Mobile Marketing Awards Winners Revealed

By Mobile Marketing

Effective_Mobile_Marketing_Awards (5)

John Lewis, Unilever, Mothercare, Renault, Subway, Sony Pictures and IKEA are among the winners at the 2014 Effective Mobile Marketing Awards.

The winners were announced at a ceremony in London this evening, with over 300 representatives from brands, agencies and mobile marketing firms present.

This year’s Awards saw a record number of entries across 30 categories, including for the first time four People’s Choice categories, with winners selected by public vote. You can see the full list of winners below.

This year’s Awards were sponsored by Millennial Media, BlisMedia, StrikeAd, Theorem, Celtra and Digital Gurus.

Most Effective Advertising Network
Winner: Millennial Media
Highly Commended: LoopMe

Most Effective Advertising Technology Platform
Winner: Drawbridge
Highly Commended: BlisMedia

Most Effective Mobile-First Service
Winner: Paym and The7Stars
Highly Commended: Nimbletank – Soundjack

Most Effective App or Site Building Platform
Winner: Future Platforms – Kirin

Most Effective Mobile Or Responsive Site
Winner: Ampersand – Harvey Nichols Making Luxury Mobile

Most Effective Consumer App
Winner: Mothercare and Nn4m – The Mothercare Android App
Highly Commended: Future Workshops – The Open Championship

Most Effective Tablet App
Winner: Publicis-Blueprint – Vue Tablet App
Highly Commended: iRiS Software Systems Ltd and Kempinski Hotels – iRiS Guest Valet

Most Effective Programmatic Buying Campaign
Winner: Tesco, Qriously and Initiative – £1 Delivery Vs. Click & Collect

Most Effective Native Advertising …read more

Source:: Mobile App News