2014 – The Year in Review

By David Murphy


Readers, if you’ve been with us all year you will know what a breathtaking 12 months it’s been in the mobile marketing world, and now that it’s all but over, it’s time for us to look back on the highlights in our regular month-by-month, end of year review, compiled by David Murphy, Alex Spencer and Tim Maytom.

There was good news for mobile watchers from the off as figures from John Lewis revealed that three quarters of its website traffic on Christmas Day came from mobiles and tablets. A couple of months earlier, the retailer had named 5pm on Christmas Day as the moment when mobile traffic to its website would overtake desktop for the first time. More figures from Flurry revealed that app downloads on Christmas Day were 91 per cent higher than an average day in the first three weeks of December.

The obsession with mobile continued into the New Year, with figures from O2 showing
a 62 per cent increase in data usage over the new year period compared to the previous year, with a 70 per cent increase in average daily data use. New Year’s Day 2014 saw a 58 per cent …read more

Source:: Mobile App News