By David Murphy
The 2015 Effective Mobile Marketing Awards are open for business. The Awards, now in their sixth year, recognise excellence in mobile marketing across 35 categories, and have attracted more than 200 entries in each of the last three years.
Mothercare, Tesco, Renault, North Face, IKEA, Subway and Lloyds Banking Group were among the brands picking up awards last time round, while Manning Gottlieb OMD, Mindshare, Mobile 5, Future Platforms and OMD were among the victorious agencies.
New categories this year include Most Effective Smartwatch App, Most Accessible App, and Most Effective Publisher Offering. There’s also a Grand Prix Award for the best entry overall. Plus, in addition to the 35 primary categories, we will also once again be running four People’s Choice Awards, with the shortlist drawn up by a panel of industry experts and the winners chosen by a public vote. The People’s Choice categories and shortlist will be announced in the weeks to come.
The full category list is below and the Awards Ceremony will take place on 26 November in London. For more information and details on how to enter the Awards, head for the Awards website. The entry deadline is 5pm UK time, Friday 7 …read more
Source:: Mobile App News