By Alex Spencer
Every working day from now until the end of the year, we’re posting 2015 prediction pieces, from a range of guest authors. Today Tamara Jacobs, brand solutions manager at Blinkx Media, looks at some of this year’s biggest buzzwords, including programmatic and native advertising, and what they might mean in 2015.
In the modern world, the focus is on real time. With the wealth of data and technology available today we can continually analyse customer data, providing brands with heaps of knowledge around their audiences constantly.
However, with automation playing a bigger role in advertising than ever before, it has suggested that this might stifle innovation, while others suggest that automation will actually free up more time for creativity. As programmatic evolves in 2015, expect to see this debate continue.
Algorithms may have the power to understand and deliver a brand’s message to its target audience but an automated system can’t supply the creativity behind the ad. For real-time advertising to be a true success, it needs creative minds to produce content that connects with the consumer. Bringing together data and innovation can create well-targeted, original and engaging campaigns.
Brands need to adapt their approaches to prosper in the digital era and implement …read more
Source:: Mobile App News