2015 Predictions: Dentsu Aegis

By Alex Spencer

Carat Dentsu

Every working day from now until the end of the year, we’ll be posting 2015 prediction pieces, from a range of guest authors. Today, Paola Olmos, strategy director at Dentsu Aegis Network, discusses the power of video.

Evan, an adorable eight year-old boy, has become a star thanks to his own YouTube channel where he posts reviews of the latest toys and videogames for kids. With more than 750m views, Evan earns $1.3m a year from ad sales and several brand negotiations, according to his father.

This is just one example of the existing massive demand for video content, which is set to increase exponentially in 2015. This is partly due to the growth of faster data services over mobile networks and phone screens becoming larger, making video the most popular digital format on mobile devices. Advertisers became well aware of this in 2014 and mobile video ad spend tripled in the first half of the year, reaching £63.9m, nine per cent of total mobile ad spend.

The recent launch of Facebook video ads is one of the biggest factors here. Its auto-play functionality for videos embedded in the user’s newsfeed has proved to be a winning combination for brands, as it delivers …read more

Source:: Mobile App News