280m People Launch Apps 60 Times a Day

By Alex Spencer

Flurry graph

15 per cent of mobile users open apps on their device 60 times or more each day.

That’s according to a Flurry report focusing on this group, which it terms the ‘Mobile Addicts’. There are 280m ‘Addicts’ in the world, the report says – equivalent to the fourth most populous country in the world, just behind the US.

It’s also the fastest growing group of mobile users, up 59 per cent year-on-year.

Driving this high usage are messaging and social apps, which ‘Addicts’ launch 6.6x more often than the average mobile user.

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Source:: Mobile App News