42 Per Cent of Online Video Views come from Mobile

By Alex Spencer

Ooyala graph

Mobile devices made up 42 percent of all online video views during Q1 2015 – made up of eight per cent from tablets and 34 per cent on smartphones.

That’s according to a report from Ooyala, which predicts that mobile’s overall share will exceed 50 per cent by the end of the year.

The total number of plays on mobile devices grew 24 per cent on last quarter, and doubled year-on-year.

When it came to mobile-friendly content, TV broadcasters led the way, with mobile accounting for 53 per cent of plays on their online videos in Q1, while publishers and eCommerce players lagged behind, both at 31 per cent.

“Our data is indicative of the rapid pace of change in consumer viewing behaviour, which creates new challenges and opportunities for content producers, service providers, and advertisers,” said Ooyala CEO Jay Fulcher. “We’re seeing a confluence of major trends that are reshaping audiences on a massive scale – in particular, ubiquitous TV-capable mobile devices, and a major influx of premium content streaming to, and in many cases produced for, over-the-top services. A mobile-first mentality with a keen eye on personalization has never been more important.”

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Source:: Mobile App News