£51m of Wearables Sold in UK So Far This Year

By Tim Maytom

Smart watch

420,000 wearable devices have been sold in the UK so far throughout 2014, with a value of £51m.

While wearables are becoming an increasingly accepted sector of consumer technology, and have shown considerable growth in the past few years, they are still a way from becoming a mass market product, with price the largest factor in this. 28 per cent of consumers say cost is the most important criteria when considering a wearable.

Health and fitness trackers dominate the market, with a 39 per cent market share of all wearables sold, followed by wrist sport computers with 26 per cent and action cameras, headsets & glasses at 24 per cent. Smart watches, despite a number of high profile launches including the upcoming Apple Watch, make up only 11 per cent of the sector, held back by the lack of a clear function and a perception that they are not aesthetically pleasing.

The research, carried out by GfK, suggests that brand names are still important when it comes to wearables, with 47 per cent preferring to purchases an activity tracker from a well-known technology company, rather than a sports, fashion or watch company. This preference is reflected internationally, with comparative figures in …read more

Source:: Mobile App News