$96bn in Global Smartphone Sales in Q1 2015

By Tim Maytom

Phones and tablets mix mosaic

Global smartphone sales made $96bn (£60.9bn) in the first quarter of 2015, up eight per cent year-on-year and breaking records for sales in Q1, with 4G adoption and strong growth in North America and Africa driving revenues.

In terms of units sold, there was a seven per cent increase year-on-year to 309.7m units, up from 290.1 in Q1 2014, with most growth coming from the Middle East, Africa and emerging APAC markets. However, drops in sales volumes in China and developed APAC economies hurt these figures.

The figures, released by market research firm GfK, point to sales of larger screen devices (with screen sizes of 5″ or larger) and increases in demand for 4G smartphones as primary drivers globally, and predict that the slowing growth in mature markets like China and Japan is more of a temporary hiccup caused by market factors.

“The weakness in China was caused by a significant slowdown in 3G demand, which was not offset by 4G growth,” said Kevin Walsh, director of trends and forecasting at GfK. “We forecast China to return to growth in the second half of the year, driven by a continued 4G ramp-up.

“In Developed Asia, the year-on-year decline was caused …read more

Source:: Mobile App News

      

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