A Tale of Two Fruits

By David Murphy

Murphy's Law BlackBerry

It’s been another good week for Apple. Not like it particularly needs another one, given the way it’s come to dominate the mobile landscape over the past eight years. Nevertheless, a couple of days ago, the company did what everyone expected and posted another stonking set of results for Q1 2015, including revenues of $74.6bn (£49bn) and net profits of $18bn, the largest quarterly net profit figure ever posted by a public company.

The figures came off the back of astonishing sales figures for the iPhone range. Boosted by the arrival of the 6 and 6 Plus, Apple sold 74m iPhones during the quarter, which as CEO Tim Cook pointed out, equated to 34,000 iPhones every hour, 24 hours a day, every day of the quarter. Even he was forced to concede candidly, humbly, look at it how you will: “This volume is hard to comprehend.”

Even so, it wasn’t all good news for Apple. Faced with increased competition in the tablet market, iPad sales fell by 18 per cent, to 21.4m units. Even the release of the Air 2 and Mini 3 models last October could not halt the decline. Yet while I don’t recall Cook dwelling on Apple’s problems in …read more

Source:: Mobile App News

      

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