By Alex Spencer
Adblock Plus has launched a web browser app for Android, bringing the ad blocker software back to the Play Store for the first time since its app was removed back in early 2013 due to “interference with another service or product” .
It’s unclear whether Adblock Browser is due to meet the same fate – the app hasn’t yet been cleared to appear on the Play Store – but it’s possible that by funnelling the ad blocking tech into its own web browser, Adblock will sidestep some of the issues encountered by its dedicated app.
As with Adblock’s browser plug-ins on desktop, the app doesn’t block all ads, just those that are deemed ‘annoying’. The company has a whitelist for ‘acceptable ads’, which the likes of Google, Amazon and Microsoft all reportedly pay to be included on.
By blocking these ads, the browser – which is built on an open-source version of Firefox – also promises users a faster and safer web experience, by removing ad load times and malware that some ads can contain.
“As people have embraced the mobile web, advertisers have rushed in after them and destroyed the user experience with ads that are often thoughtlessly designed, as well as …read more
Source:: Mobile App News