By Tim Maytom
The integration of Adsquare’s real-time data into AppNexus makes it one of the first mobile data providers for the ad tech giant, which powers multiple programmatic trading solutions and marketplaces.
Adsquare’s real world behavioural data will enable advertisers to guarantee scalable, precise audience targeting with reach, ensuring maximum campaign efficiency. In Germany alone, Adsquare enriches over 45,000 requests a second reaching over 20m users per month.
The company will now process more than four terabytes of data each month through AppNexus, with global supply sources including MoPub, Nexage, PubMatic, Smaato and more.
“The future of ad buying is programmatic,” said Tom Laband, CEO of Adsquare. “Making our data available via one of the world’s leading exchange platforms ensures an immense volume of traffic and unprecedented reach.”
“Adsquare’s holistic approach puts the user in focus and unlocks the true potential of mobile data,” said Graham Wylie, senior marketing director for EMEA & APAC at AppNExus. “Rich and reliable audience information is at the very heart of programmatic advertising.”
Source:: Mobile App News