Advertising on Apple Watch: Absurd or Inspired?

By Alex Spencer

An early mock-up from TapSense – is this how ads will look on the Apple Watch?

An early mock-up from TapSense – is this how ads will look on the Apple Watch?

The Apple Watch could represent a whole new frontier for digital marketers, similar to the way that the iPhone opened up the mobile channel. However, with the watch’s launch rapidly approaching, there is still a lack of certainty about how exactly the device will work, and what it will be capable of.

This confusion seems to extend to Apple itself, which announced earlier this month that it was dropping some of the previously announced health monitoring features. While the WatchKit SDK is available, Apple hasn’t released its developer guidelines, making it difficult for third-party companies to make the first move onto Apple Watch.

TapSense was the first to announce tools for advertising on the Apple Watch, promising an API and SDK that would enable advertisers to tap into the device’s ‘glance’ notifications and even its watch face. A day later, following a minor backlash online, it clarified that the SDK and API were “subject to change”, that there would be no direct integration with Apple Pay, and that it would not in fact be possible to advertise on the watch face.

Another company told us that it …read more

Source:: Mobile App News

      

admin