Adyoulike and AppNexus Team for Programmatic Native Ad Exchange

By Alex Spencer


Adyoulike and AppNexus have partnered to launch a programmatic native advertising exchange in Europe.

The Adyoulike Exchange gives advertisers access to premium in-feed native advertising inventory across desktop, tablet and smartphones, bought and sold on a programmatic basis.

“Adyoulike is the largest native advertising platform in Europe, and the launch of Adyoulike Exchange is a logical continuation of our strategy to streamline the process of buying and selling native advertising,” said Julien Verdier, CEO of Adyoulike.

“Our premium in-feed native ad placements offer European advertisers some unparalleled opportunities for the distribution of tailored brand messages to specific audiences. The use of data, targeting and optimisation we can now offer via programmatic is almost endless.

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Source:: Mobile App News