By David Murphy
AnyClip Media, a content marketing platform for distributing premium branded video, has completed a $21m (£13.5m) funding round. Leading participants included new investors Ervington Investments and Limelight Networks (LLNW), which specialises in digital content delivery. Current shareholders Jerusalem Venture Partners, GTI, and other investors also participated in the funding round. AnyClip will use the funds to bolster its TripleMatch technology that dynamically matches relevant playlists to website verticals and audiences.
AnyClip Media’s in-stream content targeting technology enables content owners, advertisers and publishers to distribute their branded video entertainment to target audiences across over 200,000 sites. Currently, content owners, marketers, and advertisers are leveraging the platform to serve premium video to 40-80m unique global consumers monthly. According to a study by the IAB, digital video ad spending will increase 46 per cent in 2015, reflecting a total spend of $103bn.
AnyClip’s technology analyzes each video and extracts data from 50 categories and more than 200 subcategories while storing billions of metadata points in a searchable online database. Its intelligent video players index the contexts of web pages, enabling its Sense and Match technology to curate custom playlists, which include targeted ads paired with engaging premium video content.
“We are impressed by AnyClip’s …read more
Source:: Mobile App News