AOP Event looks at Innovation in Mobile Media

By Tim Maytom

Camelot Claire Barry

Camelot UK head of digital strategy and planning, Claire Barry

The Association of Online Publishers (AOP) is holding an Innovation in Mobile Media Forum at White Rabbit Studios in Shoreditch tomorrow, from 2-5pm. Speakers include Claire Barry, head of digital strategy and planning at Camelot UK Lotteries, who will be joined by Lee Fels, head of mobile and video at the Guardian, and Mike Shaw, VP of media at comScore, to explore the current landscape in mobile publishing and what future trends publishers need to prepare for right now in this rapidly-changing space.

The event also includes a trio of mobile start-ups that are aiming to reimagine the small screen experience. They will be showcasing their solutions and competing in a Dragons’ Den-style contest as part of the afternoon, with Mobile Marketing editor David Murphy acting as one of the Dragons, alongside Claire Barry, Lee Fels and Mike Shaw.

The three companies – Adludio, Passworks and Spritz – will pitch their products which span advertising, marketing and the mobile content experience. This will be followed by a Q&A session with the judges and the audience, before a winner will be decided.

Through a partnership with the AOP, we have 25 free tickets …read more

Source:: Mobile App News