Apple Transforming Beats Music into Spotify Killer

By Tim Maytom


Apple is actively working with Beats Music to create a completely new paid-for streaming music service that will see the company compete with existing platforms like Spotify and Rdio.

The currently unnamed service will be entirely designed by Apple but will leverage Beats’ technology and musical content, which is understood to have led to personnel challenges and delays.

According to reports by 9to5Mac, Apple has elected to deeply integrate Beats into iOS, iTunes and the Apple TV system, rather than simply installing the existing Beats Music app onto iPhones. The Music app on iPad, iPhone and iPod touch, as well as future iTunes applications will all include elements of Beats.

Utilising cloud-based streaming, the new service will centre on users’ existing music libraries, as well as enabling users to search for any song within the iTunes or Beats catalogue to stream or download. Songs can be stored in the cloud, or on specific devices.

Beats Music’s Playlists, Activities and Mixes features will also be integrated, enabling users to access playlists curated by other users, as well as engage in social network-style following and messaging.

The service, while not free, is likely to be cheaper than Beats Music’s current price …read more

Source:: Mobile App News