By Alex Spencer
With the Apple launching its first smartwatch today, we reached out to a range of experts to get their thoughts on what Apple’s new device will mean for the mobile marketing industry, across ads, app and messaging campaigns.
Alex Kozloff, head of mobile, IAB UK
“The launch of the Apple Watch is a really exciting moment in pushing wearables into the consumer mainstream. It is still very early days in terms of what this means for advertising, but I expect brands are going to have think very differently about how to engage with their target audiences via these devices.
“It’s a huge opportunity, but we as an industry have to get both the format and the messaging right to be welcomed by consumers. Data, of course, is key and we must approach this sensitively and with care. Wearables present another way for marketers to deliver real-time, tailored and contextual stories, and done right I imagine they could become a legitimate part of the digital media mix before too long.”
James Chandler, global mobile director, Mindshare
“I think unique features like the Taptic Engine, Glances and the ability to send your heartbeat should spur on new ways of thinking about how digital creativity get reimagined …read more
Source:: Mobile App News