By Tim Maytom
Brian O’Kelley, CEO and co-founder of AppNexus
AppNexus’ annual New York summit has already seen the announcement of a new ad monitoring app from the ad tech company, and now the firm has unveiled a partnership aimed at guarantee a fraud-free environment for online ad inventory.
The firm is partnering with a number of other online ad players, including DoubleVerify, Integral Ad Science and PubMatic, to develop a Certified Supply Program that classifies advertising inventory.
The program will be the first developed by a collection of industry leaders, and aims to create a standard for identifying the safest and most trusted inventory on the internet, as well as providing buyers with financial guarantees that the ads they are purchasing are generating valid impressions.
“Our mission at AppNexus is to create a better internet, and help to forge a responsible online advertising ecosystem is a fundamental part of that undertaking,” said Brian O’Kelley, CEO and co-founder of AppNexus. “We’ve invested heavily in quality initiatives and the introduction of an open Certified Supply Program to create the most trusted supply on the Internet is a major leap in the right direction.
“Buyers should be informed about what they’re purchasing, …read more
Source:: Mobile App News
