Are You Ready for Mobilegeddon?

By David Murphy

Formstack Chris Lucas better

With Google’s new search algorithm penalizing non-mobile-friendly sites in mobile search results (dubbed by some as Mobilegeddon), coming into force today, Chris Lucas, vice president of marketing at Formstack, offers five quick and dirty tips to save your ranking

Most of us understand that no matter what industry we serve, it’s important to be mobile-friendly. After all, consumers spend nearly 60 per cent of their time on the Internet on mobile devices.

But today, the launch of Google’s new algorithm update – designed to provide a better search experience for mobile users – moved mobile optimization from nicety to necessity. In short, if your website isn’t mobile-friendly, you can expect your search engine rankings, and ultimately your web traffic, to take a hit going forward.

If you aren’t quite ready for Mobilegeddon, don’t panic. Here are five quick and dirty tips to help you fix your most egregious mobile mistakes and prepare for the switch.

Tip #1: Create a specific and well-placed CTA button
Mobile users who find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop. In fact, 70 per cent of mobile searches lead to online action within an …read more

Source:: Mobile App News