Argos’ Neil Tinegate: “We’re Currently Going Through a Huge Transformation”

By Alex Spencer

Argos head of digital innovation Neil Tinegate

Argos head of digital innovation Neil Tinegate

Among all the headline-grabbing TV campaigns which dominate seasonal marketing in the run up to Christmas – especially with the second life YouTube has given to these ‘mini films’ – it can be easy to forget about festive campaigns which take a more native approach to mobile.

Of course, it’s possible to do both. This year, as well its ‘Get Set Go’ TV ads, Argos has launched a Christmas Gift Finder web app, which uses a ‘swipe to like’ interface reminiscent of Tinder to navigate through products, as well as an iOS and Android app, Argos Wishlist.

The Wishlist app is targeted at children between the ages of three and seven, taking the tendency for kids to circle items in the catalogue and tear out pages to assemble a Christmas list collage, and adapting that behaviour for digital. Parents receive a Christmas list via email, featuring direct links to each product their children have selected.

It’s a smart idea but what’s arguably more interesting, as an insight into Argos’ digital operations, is how Wishlist came to be.

From hackathon to product
Back in March, Argos assembled 50 people for a hackathon event. These people worked across a variety …read more

Source:: Mobile App News