By David Murphy
Chelsea may have won the Premier League title by a country mile, but they trail in 4th place in a study of Premier League football club’s search performance on mobile phones carried out by search and content optimisation firm, Searchmetrics.
The company analysed data on the search and social visibility of the top 10 UK Premier League football club web sites during w/c 25 May 2015.
Searchmetrics tracks the paid and organic search ranking of millions of keywords every week. It calculates the desktop and mobile SEO visibility scores based on several relevant parameters. These include the number of times a domain appears in the search engine results pages (SERPs) across the keyword set within desktop and mobile searches; its prominence within those SERPs (a higher ranking equates to a higher visibility score); the competitiveness of the keyword (higher search volumes equate to a higher visibility score); and the SERP click-through-rates (CTRs).
The mobile visibility score is an estimate based on national search performance (in reality Google presents localised search results on mobile devices that reflect the location of individual devices).The search volume and CTRs for mobile searches are different to desktop searches, however the Mobile Visibility score calculation uses the …read more
Source:: Mobile App News