At Home on Mobile – Rightmove

By Alex Spencer


This article, by Rightmove head of product James Micklethwait, originally appeared in the November issue of our print magazine. You can read the issue online here, or subscribe to receive a physical copy here.

We’re committed to giving our users the best property search experience possible and the smartphone has unlocked myriad new opportunities to use Rightmove anytime, anywhere.

Homeseekers demand a seamless, personalised experience across all the platforms that they use so they can start their search on one and then continue on another device. Increasingly, we’re finding that people prefer using mobile when searching for properties, even when they’re at home, with peak traffic on tablets and phones occurring at around 8pm or 9pm on weekdays. They demand the same speed, functionality and quality of presentation as they do on desktop, and we have to work very hard to make searching and viewing property details as attractive on mobile as it is on a desktop.

Our first move was to create a mobile-optimised site that offers users a great journey from our email property alerts. Because of the limited screen size, we took the opportunity to focus on emphasising images on our search results. All of our user experience …read more

Source:: Mobile App News