Award Winners’ Spotlight: Most Effective Consumer App

By David Murphy

Mothercare Android app hero shot

The deadline for the 2015 Effective Mobile Marketing awards is now less than six weeks away, and each week in the run up to the deadline, we are taking a closer look at some of last year’s winners and at what they did to impress the judges.

This week, our focus is on the Most Effective Consumer App, which was won by Mothercare, in partnerships with developer Nn4m, for the Mothercare Android app. Mothercare had enjoyed success in the Awards the previous year with its iPhone app. In 2014, the judges were once again bowled over by the app’s all-inclusive content, and it’s clear, intuitive user interface.

Having a baby of course, is a life-changing event and parents-to-be need all the help they can get, particularly first time round. The Mothercare app steps up to the plate with a ton of useful content, including a week-by-week pregnancy guide; kick and contraction counters; baby-namer; lullabies and nursery rhymes; and useful videos courtesy of Mothercare TV.
As if all that were not enough, you can also shop the entire Mothercare range if you think of something you’re going to need once the baby arrives.

The danger of having such a fully-featured app, of course, is that …read more

Source:: Mobile App News