By Alex Spencer
The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories. Today, we take a closer look at the nominees in the Most Effective Advertising Technology Platform category.
ActionX – Mobile Pop-up Shop
In June 2014, ActionX enhanced its proprietary dynamic creative engine with ‘Mobile Pop-Up Shop’, an expandable rich media ad unit informed by first-party data. When users tap the ad, they are presented with a personalised screen of products and offers, which mimics the look and feel of the original app to deliver a consistent brand experience.
Adbrain’s platform gives its customers the ability to target over 500m unique users across mobile, tablet, and desktop, using first-party data – which clients maintain ownership of, along with subsequent insights. In the past year, Adbrain has raised $9m in funding, believed to be the largest ever Series A round closed by a London technology startup.
Amobee’s platform comprises a range of solutions. These include Amobee DSP, a programmatic media buying platform; Amobee 3D, the only 3D immersive mobile ad format; and Amobee LTV, a solution for better understanding, engaging and retaining mobile …read more
Source:: Mobile App News