Awards Preview – Entertainment Campaign or Solution

By Alex Spencer

Awards Crowd Shot 2

The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories. Today, we take a closer look at the nominees in the Most Effective Entertainment Campaign or Solution category.

BT and Affiliate Window – BT Sport
BT first launched its affiliate programme back in 2000. In October 2012, Affiliate Window became the sole agency on the account. After BT gained rights to Premier League matches, Affiliate Window helped drive 57,000 acquisition sales, as well as a 24 per cent increase in the revenue per user.

Mindshare and ITV – ITV Player Me Time
ITV worked with Celtra to create a bespoke social rich media ad unit which appeared in Facebook users’ newsfeeds on mobile. The key objective was to encourage discovery on ITV Player by matching shows to the user’s mood. The campaign reached over 19m people and helped boost ITV’s Facebook fan base.

Sony Pictures and Manning Gottlieb OMD – The Amazing Spider-Man 2 Draw Something Partnership
Sony wanted to reach the Spider-Man franchise’s core 7-14 year old audience, who may have been alienated by the darker tone of the recent films. To …read more

Source:: Mobile App News

      

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