Awards Preview – Financial Campaign or Solution

By Alex Spencer

Effective_Mobile_Marketing_Awards (5)

The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories. Today, we take a closer look at the nominees in the Most Effective Financial Campaign or Solution.

Getin Noble Bank – Getin Mobile
This app from Polish bank Getin promises full access to all online banking functions. It also includes a pattern-based login system, QR code bill payments, the ability to scan receipts for digital proof of purchase, and money transfer over text, email or Facebook.

Lloyds Banking Group – Lloyds Banking Mobile Banking
The revamped Lloyds app makes it quicker for users to log onto their online banking, and supports peer-to-peer payments via Paym. It’s also the only banking app in the UK to feature cashback offers for customers, and to let users view their full transaction history.

The 7Stars – Paym Launch
Launched in April, Paym is a service enabling UK mobile users to send and receive payments between bank and building society current accounts using just a mobile number. The app hit 1m registered users within 100 days of its launch, and over £6.5m has been sent using …read more

Source:: Mobile App News