By Alex Spencer
The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories. Today, we take a closer look at the nominees in the Most Effective Mobile Advertising Network category.
Opera Software – Sponsored Web Pass
Sponsored Web Pass is a solution that enables advertisers to partner with mobile operators to sponsor the cost of consumers’ mobile internet access, incorporated into the Opera Mini browser, used by 246m users worldwide. Advertisers can offer time- or content-based packages, such as ‘one day of mobile internet’ or ‘one hour of Twitter’, once a user has engaged with a branded web portal, ad or any other content.
Airpush Air DSP
Airpush is a fully bootstrapped company founded in 2010, which now has 140,000 apps using its SDK and more than 5,000 advertisers using its platform. The company’s inventory now reaches more than 6bn ad impressions per month, with annual revenues of $98m.
Sonata’s mobile advertising solution is focused on driving real foot traffic to bricks-and-mortar businesses. The technology combines location data with socio-demographic signals to accurately pinpoint, target, and serve ads to users who are most likely …read more
Source:: Mobile App News