By Alex Spencer
The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories.
Today, we take a closer look at the nominees for the Most Effective CRM Campaign.
Lida – O2 Follow Me in 5D
O2 leveraged its sponsorship of English Rugby to create the world’s first game to use the HEADspace5D audio technology. The game challenged O2 customers to follow the voices of England players on headphones, using 360° sound, in order to locate them on a map of the team’s changing room, gym and training pitch.
Bubble is a software solution that promises to open a new sales channel for mobile telcos by offering bundle offer to existing subscribers. Simartis says the solution can double the conversion rate of bulk campaigns for operators.
CHS and Subway – Subcard
The Subcard app gives Subway customers in the UK, Ireland and Germany another way of accessing the food chain’s pan-European loyalty programme. The app’s second major release allows users to collect and redeem points, check their balance and available rewards, browse an interactive menu, and find nearby stores. It has been downloaded 1.2m times and …read more
Source:: Mobile App News