Awards Preview – Most Effective In-store Campaign

By Alex Spencer

Effective_Mobile_Marketing_Awards (45)

The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories.

Today, we take a closer look at the nominees in the Most Effective In-store Campaign category.

CHS and Subway – Subcard
The Subcard app gives Subway customers in the UK, Ireland and Germany another way of accessing the food chain’s pan-European loyalty programme. The app’s second major release allows users to collect and redeem points, check their balance and available rewards, browse an interactive menu, and find nearby stores. It has been downloaded 1.2m times and seen a significant increase in repeat usage.

Tesco and Engine Creative – Tesco Discover AR Platform
Engine Creative has worked in collaboration with Tesco to create and evolve the Tesco Discover AR app and publishing platform. Discover has been used to deliver a variety of content to customers, including a gamified campaign for the Tesco Big Night In range, which unlocks family-friendly entertainment when certain products are scanned.

SmartFocus – Meadowhall Ladies’ Night
Ladies’ Night is an annual event at the Sheffield shopping centre, but for the first time Meadowhall decided to deploy mobile as an engagement …read more

Source:: Mobile App News