Awards Preview – Most Effective Messaging Campaign

By Alex Spencer

Awards Crowd Shot 2

The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories.

Today, we take a closer look at the nominees in the Most Effective Messaging Campaign category.

Mindshare and Unilever – Flora Weve
Mindshare partnered with Weve to drive sign-ups of Flora’s Cholesterol Lowering Starter Kit via MMS, in turn promoting re-engagement with the Flora brand. From 3.1m messages sent out, Flora saw almost 40,000 sign ups.

Genesis Charlestown – ‘ZERO’ Campaign via Mobipost
In an example of how mobile marketing is effective even on the smallest scale, the Genesis gym in Charlestown, Australia, ran a SMS campaign through Mobipost with a budget of less than £100. This generated 63 responses, and 21 new gym memberships.

Weve – Microsoft Windows Phone 8
Using verified first-party data insight, Weve reached a highly targeted audience – iPhone and Android users, and specifically those within the upgrade window for their current handset – with an emulated Windows Phone 8 experience via SMS. The recipient’s device temporarily displayed the WP8 tile interface, personalised with the user’s own photos, pulled from Facebook.

Open Fundraising – World Vision Child Sponsorship
This campaign …read more

Source:: Mobile App News